Coca-Cola — Minha Galera Faz Eco

Coca-Cola

Minha Galera Faz Eco


The project Coca-cola “Minha galera faz eco” is a competition Platform to teach kids about

During my time at Navas, I led the design team responsible for a consultancy for Coca-cola. Our goal was create a simple experience of “competition” between schools in this project. My responsibility was to set a product strategy with the Coca-cola marketing, rethink information architecture, and think in the professor role in this process.

Context


In the last 2016 quarter, Coca-cola bring back the Eco project, "Minha Galera Faz Eco". Basically the company marketing came to us with the problem of “how to create a competition experience between school’s to provide a funny and eco game?”. Thinking in this perspective was a complex challenge because budget was a limitation, being a simple page which should consist in competition available for computer’s, where the main persona is professor. At 2016, mobile phones are not so popular in Brazil and prohibited at school, what also was a limitation for the project.

This is a private project, for more informations send a message for arthurconinck@gmail.com

With the aim of spreading the importance of environmental preservation among young people, Coca-Cola Femsa Brazil will launch the "My Squad Goes Green" program in all Brazil.

TEAM


Arthur Coninck • Product Designer
João Rimenzoski • Director

João Navas • Project Manager

Eric Lima • Lead Developer

© 2023 Arthur Coninck

© 2023 Arthur Coninck

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