Heppo
2019
Heppo (2019)
Heppo (2019)
Take control of your well-being
Take control of your well-being
Take control of your well-being




Context
Heppo is a Brazilian app that aims to simplify people’s lives organizing they medical documents.
The Curitiba City Hall wanted to decrease medical incidents and the waiting time, one of the principal problems in the public health. The necessity was a solution that helps regular people, to being self-organized that able the hospital to produce forecasting’s and increase the appointments agility.
Context
Heppo is a Brazilian app that aims to simplify people’s lives organizing they medical documents.
The Curitiba City Hall wanted to decrease medical incidents and the waiting time, one of the principal problems in the public health. The necessity was a solution that helps regular people, to being self-organized that able the hospital to produce forecasting’s and increase the appointments agility.
Context
Heppo is a Brazilian app that aims to simplify people’s lives organizing they medical documents.
The Curitiba City Hall wanted to decrease medical incidents and the waiting time, one of the principal problems in the public health. The necessity was a solution that helps regular people, to being self-organized that able the hospital to produce forecasting’s and increase the appointments agility.
Context
Heppo is a Brazilian app that aims to simplify people’s lives organizing they medical documents.
The Curitiba City Hall wanted to decrease medical incidents and the waiting time, one of the principal problems in the public health. The necessity was a solution that helps regular people, to being self-organized that able the hospital to produce forecasting’s and increase the appointments agility.
Goals
Goals
01. Re-think the appointment line journey.
02. Decrease the medical incidents.
03. Easy access to self-care information personalized.
04. Decrease the number of people at hospital lines.
01. Re-think the appointment line journey.
02. Decrease the medical incidents.
03. Easy access to self-care information personalized.
04. Decrease the number of people at hospital lines.
Research
Our first step was to do immersive research. We wanted to understand better the public health context, our competitors strengths and weaknesses, understanding how to create a product for anyone, making easy access to information, mapping user thoughts, habits and goals, the best practices in the market and what is the full time line process.
Our first step was to do immersive research. We wanted to understand better the public health context, our competitors strengths and weaknesses, understanding how to create a product for anyone, making easy access to information, mapping user thoughts, habits and goals, the best practices in the market and what is the full time line process.


Discovery
Searched for information and data about the principal problems and main roots. Users want to know what is wrong, but had low information visibility, low knowledge about your-self, so how offer a personalized and unique experience based on their profile and history.


Interview
Talked with many users of the public health in Brazil to understand the difficulties and barriers during the process. Also we investigate with doctors what learnings and principal problems during they journey.


Benchmark
We studied the raw data of the national and international markets. Was found a lot of similar situations with repeated mistakes, with no source information and update. As a result, there is an opportunity to “clear” the information.
Strategy
Strategy
After the studies, researches and learnings, a new strategy for this process was necessary, a one that would be coherent with the customer pain and goals that would guide the development and design process. Therefore, we established 3 main principles:
01. Fast digital appointment's for small cases.
02. Digital lines for physical appointments.
03. Must easily access to history and share data between different doctors.
After the studies, researches and learnings, a new strategy for this process was necessary, a one that would be coherent with the customer pain and goals that would guide the development and design process. Therefore, we established 3 main principles:
01. Fast digital appointment's for small cases.
02. Digital lines for physical appointments.
03. Must easily access to history and share data between different doctors.
Main takeaway
Offer digital solutions in order to reduce hospital lines.
Offer digital solutions in order to reduce hospital lines.
Offer digital solutions in order to reduce hospital lines.
Ideation
& Validation
Ideation
& Validation
We conducted ideation sessions and refined our design during the product launch phase. We iterated on the flow, copy, and how it would integrate into the newly launched product experience.
Subsequently, we carried out user testing to gather feedback from our initial clients.
We conducted ideation sessions and refined our design during the product launch phase. We iterated on the flow, copy, and how it would integrate into the newly launched product experience.
Subsequently, we carried out user testing to gather feedback from our initial clients.


Solution
Solution
We learned a lot from user testing sessions regarding flow, usability, and interactions. We continuously iterated along the way after each interview.
We discovered that we could introduce a pre-registration option in the app or during the first appointment, allowing users to input basic and some advanced information. This small addition resulted in a 20% increase in queue efficiency.
We learned a lot from user testing sessions regarding flow, usability, and interactions. We continuously iterated along the way after each interview.
We discovered that we could introduce a pre-registration option in the app or during the first appointment, allowing users to input basic and some advanced information. This small addition resulted in a 20% increase in queue efficiency.



My Role
My Role
User research, Design Strategy, User Interview, Information Architecture, Prototyping, User Testing, Visual and Interaction Design.
User research, Design Strategy, User Interview, Information Architecture, Prototyping, User Testing, Visual and Interaction Design.
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